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Happy Social Media Day! According to Mashable June 30th is Social Media Day. What, you didn’t know?! Ok, I like to think I’m pretty connected to these things, but I didn’t know either. I mean, really when did this start? Yesterday? I learned this from The Bloggess. She thinks Mashable might have made . . . → Read More: June 30th is Social Media Day   Domain name extensions What You Need To Know Before You Buy A Domain Name or URL A friend is starting a business, and recently asked me about buying a domain name or URL. While I probably gave him too much advice, there are really only two things you absolutely must know before you buy a domain name. First, and most importantly, do not let someone else purchase your domain name for you. If you only ever know one thing about buying a domain name, let this be it. If you intend to hire a web designer or graphic artist to create your site, whatever you do DO NOT let them purchase it for you. The purchaser is the legal owner and should be the owner of the company, product, or service. We have a client who allowed the web design firm purchase all of his now very popular domain names. When he hired us for additional services not covered by the design firm, I asked for needed access to the website, etc. I came to find out no one in the company knew any of that information, not even the Marketing Director. No one at the company had any access to the website – everything was controlled by the web design firm. I asked who owned the names, and while the Marketing Director said the company owner did, a little further digging proved this to be incorrect. The web design firm purchased the domains. While they did it on behalf of and at the request of the company owner, by doing so the design firm became the legal registered owner. Continue reading Read This Before You Buy A Domain Name or URL  Social Media Promotion These days everyone needs a website, and just about everyone over the age of twelve has one, or three. However inaccurate, it lends a certain level of authenticity and legitimacy to you or your company, which in turn provides a sense of comfort to your visitor and prospective client. But having a website isn’t enough. Even if people happen to find it, you want them to keep coming back. You need to offer more than just good content, and some freebies. Instill the idea in your visitors mind they will get something good by regularly coming back to your site. The trouble is people have short memories. Tell me, can you remember what you had for breakfast yesterday? Most likely it took you several minutes to remember. Probably because you have no emotion attached to that event. But what about an event for which you have attached emotion? You can probably remember every detail, down to the color of your socks, of major events. The trick is to get your visitors to attach an emotion, hopefully a positive one, to visiting your site. Continue reading Tips For Promoting With Social Media   Do you know who's talking about you? Do you monitor your company’s presence on the web? Or your own? If someone wrote an article about you or your company, or mentioned your name how would you know? I recently wrote an article about a crazy experience I and a friend had as kids. This was a woman I had lost touch with 30 years ago; I had no idea what had happened to her since. Within 6 hours she located the article and emailed me. The first thing I said was, “Got Google Alerts, huh?” We laughed. Hopefully, you already have a Social Media Policy in place, one that includes steps for monitoring your presence on the web, as well as steps to deal with negative content. Continue reading Google Alerts Me – Monitoring Your Web Presence You already have a website, why should you have a blog? That’s what you’re asking yourself, right? Let me tell you why I now have one on each of my websites… About a year and a half ago I started one website (without a blog), six months ago I started a second (without a blog), and three months ago I started a third (with a blog). On the second site, I had a little help from a SEO (search engine optimization) guru. On the third, three-month old site I, knowing next to nothing about it, did my own SEO with a little help from GoDaddy. On the 1.5 years old site, and six months old site which had a little SEO help, I got no traffic. Zero. Zip. Nada. Continue reading Why Should I Have A Blog?  Blogging about Blogging This is the first post in a series for Beginning Bloggers. New to blogging? First, “What “is” a blog? A blog is a type of interactive software you can add to an existing website, or it can operate as a stand alone website. This allows you to have a dynamic and constantly changing website. Dynamic websites get better ranking in Google and Google tends to send more traffic to them. Welcome to what’s likely to be your newest addiction hobby! When I started blogging professionally a few months ago, I had no idea how addictive it would be! I knew nothing about blogging. Nothing at all. All I knew was I had stories in me that needed writing. I now have three blog sites of my own, and guest blog for others. Before you get scared and run off because of my use of the word ‘addiction’, just know if you already have an interest in blogging, it may just be too late.  Where are you? Google Adsense – Where Are You? We bring you our numerous platforms, give you space for your ads, but where are you when we need you? At a recent Google Adsense meetup, I (and many others) discovered Google Adsense has no customer support department or even dedicated customer support person. Got a question or problem? You can fill out a form (in the Help Center) – assuming you can find it. And then just wait. And wait. When reading Dan Schwabel’s R.I.P Twitter As a Marketing Platform, his comments about the need for good customer service rang a bell. While I’m not convinced Twitter is no longer a viable marketing platform (it’s still one of the top three ways I reach my audience), he makes a great point about the need for customer service. Continue reading Google Adsense – Where Are You?  Sex And The City 2 The following is another guest post by my father, frequent writer of movie reviews. That he actually went to see this one is a surprise to me. Even before reading this I had no intention of doing so myself. Movie Review – Sex and the City 2 – Sarah Jessica Parker and Kim Cattrall. Comedy / Drama – About two hours long and in theaters now. The four ladies are back with their relationships and insights into life and love. Three of them are now married and the single one is getting older. Life still has problems. Married life is sometimes boring, work hard and children can drive you nuts. There are jealousies, hot nannies and a host of other difficulties which more or less get resolved (sort of) on a trip to the Middle East. As you might expect the main theme of the movie is about relationships. |
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