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By The Squirrel, on July 24th, 2010%
When I tell people I have blogs where I write articles and stories, they often give me a quizzical or blank look. Many don’t know websites are often blogs, probably because they don’t understand there is really very little difference between the two. Occasionally they’re bold enough to ask, “What is a blog?”. I used to say ‘It’s a web page on the front end of my web site where I post articles or stories I write’. Still, the blank look would persist. Now I tell them it’s a dynamic web page with constantly updating content. . . . → Read More: How Your Readers Can Connect With You
By The Squirrel, on July 19th, 2010%
 Facebook login page. Now that you’ve got your Facebook Fan/Like page, what do you do with it? (If you missed our first post on the topic, check out Facebook Pages, Formerly Known As Fan Pages.
Your goals should be along the lines of gaining interactions, comments, and ‘likes’ on your page as well as driving traffic to your website or blog.
These few tips should help make for satisfied followers who stick around:
1. As much as you may love your new page, don’t suggest to all of your friends they add it. This is considered guerrilla marketing and is anti-social. Instead, suggest it to those who you feel would genuinely be interested in the product or service. Grow your followers through legitimate interest rather than random clicks. That way you’re more likely to get the customers you want – the ones who actually want to buy your product or service. Continue reading 5 Facebook Page Marketing Tips
By The Squirrel, on July 10th, 2010%
 Guy Kawasaki and crazed fan. Guy Kawasaki rocked the house!
He was congenial, funny, approachable, and whip smart. The man oozed charisma.
Guy Kawasaki is an entrepreneur, a venture capitalist, author of eight books, and a blogger. But first and foremost, he considers himself a marketer and referred to himself as an ‘Evangelist’, an evangelist for the product he represents at any given time.
Guy possesses that sixth sense about marketing and social media. We agreed with (and use many of) the approaches he outlined below. We also learned a few new things… some we had expressly decided not to do. We plan to incorporate these methods into our approach.
Guy on Marketing:
Guy: ‘You can’t represent crap because crap won’t sell. I was lucky and represented a great product.’ (He’s referring to his start at Apple, selling Macintosh.)
Interviewer: ‘What should entrepreneurs know to stay relevant?’ Continue reading UPDATE with Video Link! Guy Kawasaki Talks About Marketing and Entrepreneurship
By The Squirrel, on July 3rd, 2010%
 Marketing Squirrel's Facebook page at http://facebook.com/MarketingSquirrel We don’t quite know what to call Facebook’s new, previously called, Fan Pages.
“Like” Pages?
It’s kind of like when Prince changed his name to that symbol… nobody knew quite what to call him so they just called him ‘the artist formerly known as Prince’. For now we will just refer to the old Facebook Fan Pages simply as ‘pages’. That is until they change them again.
Sorry, you’re on your own with what to call “the artist formerly known as Prince”.
Having created several pages for clients before the switch, I was used to things working a bit differently: You could create the page (which makes you top Admin), add the company principals as Admins, and then remove yourself as admin when the project ended. At that point, the next person under you (the second one you had added as Admin) became the chief Admin.
But not any longer. Continue reading Facebook’s Pages Formerly Known As Fan Pages – UPDATED
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