Marketing Squirrel

Blogging all the time.

Blogging really is an art form. You need the ability to hold the attention of your reader, maybe even entertain then a bit, engage them, all while getting your point across. But don’t be discouraged and run out to get that journalism degree – some of the best bloggers never went to journalism school.

Here are some quick tips on the general tone to use when blogging…

Talk to your audience like you would a friend – but without the cuss words and off-color comments. (Unless of course, that is your “shtick”.) Be friendly. If they feel they know you a little maybe have a smidgen of a rapport with you, they are more likely to use your service or buy your product.

Avoid the newspaper article tone. Too many sites are dry and humorless. Consumers just aren’t drawn to it. If they wanted to read the newspaper, they’d be on that website reading emotionless articles instead of your blog.

Don’t write posts that are too long, or too short. The general consensus is 250-750 words per post. Got more to say? Break it into a series. Those do well, and keep the reader coming back. Continue reading Blogging For Your Audience