Blogging all the time.
Blogging really is an art form. You need the ability to hold the attention of your reader, maybe even entertain then a bit, engage them, all while getting your point across. But don’t be discouraged and run out to get that journalism degree – some of the best bloggers never went to journalism school.
Here are some quick tips on the general tone to use when blogging…
Talk to your audience like you would a friend – but without the cuss words and off-color comments. (Unless of course, that is your “shtick”.) Be friendly. If they feel they know you a little maybe have a smidgen of a rapport with you, they are more likely to use your service or buy your product.
Avoid the newspaper article tone. Too many sites are dry and humorless. Consumers just aren’t drawn to it. If they wanted to read the newspaper, they’d be on that website reading emotionless articles instead of your blog.
Don’t write posts that are too long, or too short. The general consensus is 250-750 words per post. Got more to say? Break it into a series. Those do well, and keep the reader coming back.
Comment sincerely on other blogs writing on the same topic. But don’t spam people with your site – read the post, and comment about the post – only. (MS Spammers should read this. I will not post your ads for illegal purses or male enhancement products, ok? I have a spam catcher that works great… It deletes your ‘comment’ before anyone ever sees it.)
Sorry, I got carried away… (Not that I feel strongly about spammers or anything 
Most comment forms allow a link back to your blog. Commenting is a great way to subtly invite other bloggers to visit your site.
Respond to comments in positive tones, even to the detractors, whenever possible and reasonable.
Most of all, be honest – this builds trust. Be humble – this creates a sense of compassion. Be yourself – this shows courage.
Follow The Squirrel!