5 Facebook Page Marketing Tips

Facebook login page.

Now that you’ve got your Facebook Fan/Like page, what do you do with it? (If you missed our first post on the topic, check out Facebook Pages, Formerly Known As Fan Pages.

Your goals should be along the lines of gaining interactions, comments, and ‘likes’ on your page as well as driving traffic to your website or blog.

These few tips should help make for satisfied followers who stick around:

1. As much as you may love your new page, don’t suggest to all of your friends they add it. This is considered guerrilla marketing and is anti-social. Instead, suggest it to those who you feel would genuinely be interested in the product or service. Grow your followers through legitimate interest rather than random clicks. That way you’re more likely to get the customers you want – the ones who actually want to buy your product or service.

2. Give 80% of the time, sell 20% of the time – or less. This doesn’t mean only 20% of each newsletter or “touch” (contact with client or potential client) can be sales – it means four out of five touches should not contain any sales.

3. Create fresh and interesting content. Don’t repost old articles or posts, but you can link to previous content in a new post if it’s relevant. Resyndicate (share) articles of interest, even if you didn’t write them, but be sure to link back to the originating page.

4. Use related pictures in your posts wherever possible. Pictures attract attention, help break up large areas of text, and a thumbnail will be included when reposting or resyndicating content on your Facebook page.

5. Reply to legitimate comments. We highly recommend a spam filter (such as this blog has) for catching the spam comments. For legitimate comments, we recommend replying to each one individually, even if it’s just to thank them.

Legitimate comments welcome!