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Google Analytics - Why You Need It

By The Squirrel, on October 19th, 2010%
Google Analytics
Google Analytics

Google Analytics

Lately we’ve come across several clients who don’t have Google Analytics. And the few that do don’t utilize the wealth of information it provides. For FREE.

If you have a web page or blog there is no reason you shouldn’t sign up for Google Analytics. Did we mention it’s FREE?

What is it? Google Analytics is a tool to help you understand how people are finding you on the web. By way of graphs and charts, it shows you what sites are sending traffic to you via referral, and what keywords people used to be shown your site by a search engine.

While it may be called “Analytics”, it’s really up to you to do the analyzing of the data.

Start at the “Dashboard”. Under “Site Usage”, you see a snapshot of the information provided. Clicking on each of the categories in the boxes below take you to a more detailed explanation.

“Visitors Overview” tells you, just as it implies, how many visitors you had, how many were new visitors, how many pages they read, how long they stayed, etc. It also tells you what browsers they used, how many were mobile phone visitors, and more.

“Map Overlay” gives very detailed location information when you drill down into the menus. Continue reading Google Analytics – Why You Need It

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6 comments - (Comments are closed)   Domains and URLs, Google, Search Engine Optimization   ,  

Pretty URLs Just Need A Little Makeup

By The Squirrel, on September 20th, 2010%
Pretty URLs and permalinks

What’s a “Pretty URL”? It’s when you take a URL, put a nice dress and some make-up on it, curl it’s hair… Oh, sorry. Wrong blog. . . . → Read More: Pretty URLs Just Need A Little Makeup

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One comment - (Comments are closed)   Blogging, Domains and URLs   ,  

Read This Before You Buy A Domain Name or URL

By The Squirrel, on June 27th, 2010%
Domain names .com .net .org

Domain name extensions

What You Need To Know Before You Buy A Domain Name or URL

A friend is starting a business, and recently asked me about buying a domain name or URL. While I probably gave him too much advice, there are really only two things you absolutely must know before you buy a domain name.

First, and most importantly, do not let someone else purchase your domain name for you. If you only ever know one thing about buying a domain name, let this be it. If you intend to hire a web designer or graphic artist to create your site, whatever you do DO NOT let them purchase it for you. The purchaser is the legal owner and should be the owner of the company, product, or service.

We have a client who allowed the web design firm purchase all of his now very popular domain names. When he hired us for additional services not covered by the design firm, I asked for needed access to the website, etc. I came to find out no one in the company knew any of that information, not even the Marketing Director. No one at the company had any access to the website – everything was controlled by the web design firm. I asked who owned the names, and while the Marketing Director said the company owner did, a little further digging proved this to be incorrect. The web design firm purchased the domains. While they did it on behalf of and at the request of the company owner, by doing so the design firm became the legal registered owner. Continue reading Read This Before You Buy A Domain Name or URL

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5 comments - (Comments are closed)   Categories:, Domains and URLs