Marketing Services

Developing, managing, implementing, and integrating a comprehensive web presence through marketing strategy and design, SEO, social media implementation, email campaigns, marrying of visual aesthetics and searchability with public presence and user interface, monitoring web presence, branding and promotional materials for small to medium businesses, both B2B and B2C.
Develop and manage content key marketing schedules/timelines for product promotions by working in partnership with sales, brand marketing, product, operations and creative teams, internally and externally, to develop content, features, promotions and landing pages to build buzz and consumer engagement opportunities
Create and own master content/promotions production calendar with project plans and schedules for site content delivery, ensuring all site assets and promotions are timely executed, up-to-date and approved for publication
Develop brand voice, implement and evaluate outreach strategies
Analyze the external marketplace, industry trends customers and competitors
Collaborate with team members in worldwide field and corporate marketing
Establish metrics & report on them on a monthly basis, including recommendations

Creation and Management of Social Media accounts such as Twitter, Facebook, YouTube, company Blog and other social media channels
Ensure consistency of messages across multiple networks
Post and promote interactive content that encourages participation, ensure that the community is actively engaged
Monitor social media sites and forward customer questions or concerns to internal resources if necessary
Identify existing and emerging social media tools and channels needed to execute these strategies
Identify and recommend new websites, mobile applications or other SM channels based on internet trends
Identify and engage range of individuals to be online advocates

Working with Brand teams, effectively manage the front-end website experience, landing pages, content, product placement and overall user experience, keeping the websites fresh and relevant on continuous basis
Oversee optimization of website, and online content for best SEO practices.
Oversight of key performance analytics and reporting tools for continuous site and campaign optimization
Create and monitor SEM
Recommend and lead site optimization and future development based on user feedback, key performance metrics and/or industry trends that support recommendations and opportunities to continuously evolve to reach core demographic

Track and evaluate site user behavior; make recommendations to improve user experience/usability and key performance metrics
Oversight of web site, media and outreach campaign metrics to optimize effectiveness and deliver regular KPI reports to key stakeholders
Identify opportunities for new marketing tactics, site-conversion functionality and improved user experiences

Marketing Squirrel