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Read This Before You Buy A Domain Name or URL

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What You Need To Know Before You Buy A Domain Name or URL

A friend is starting a business, and recently asked me about buying a domain name or URL. While I probably gave him too much advice, there are really only two things you absolutely must know before you buy a domain name.

First, and most importantly, do not let someone else purchase your domain name for you. If you only ever know one thing about buying a domain name, let this be it. If you intend to hire a web designer or graphic artist to create your site, whatever you do DO NOT let them purchase it for you. The purchaser is the legal owner and should be the owner of the company, product, or service.

We have a client who allowed the web design firm purchase all of his now very popular domain names. When he hired us for additional services not covered by the design firm, I asked for needed access to the website, etc. I came to find out no one in the company knew any of that information, not even the Marketing Director. No one at the company had any access to the website – everything was controlled by the web design firm. I asked who owned the names, and while the Marketing Director said the company owner did, a little further digging proved this to be incorrect. The web design firm purchased the domains. While they did it on behalf of and at the request of the company owner, by doing so the design firm became the legal registered owner. Continue reading Read This Before You Buy A Domain Name or URL

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