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By The Squirrel, on May 26th, 2011%
 Tweet me! A friend called with some Twitter questions, and concerns regarding the marketing skills of a company’s new Web Strategist. This prompted me to do a web-presence assessment of the fair-sized international corporation. During this assessment I noticed their new Web Strategist may not have the level of Twitter experience one would like, even expect, in a marketing professional. In fact, I was shocked by some of the mistakes made.
To help those of you without Web Strategists, or perhaps with Web Strategists whose qualifications may be suspect, below are some of the Twitter tips I offered to my friend, and the CEO.
We’ll start with the basics of getting a Twitter account, just in case you haven’t grabbed one yet. Obviously you want to choose a name that is either the name of your business, or what you do. For example, if you own a cake decorating company you have the option to use either your company name or something with the word “cake” in it. Choosing likely search terms can be useful for getting followers.
Setting up your Twitter Bio. Twitter bios are searchable by Google. Use all the text space they give you, and include all buzz phrases specific to your industry. Also include your company name if your Twitter handle [ex: @thebestcakedecorators (this is not a real handle, and has nothing to do with the company assessed)] doesn’t include it. People may want to find you by your company name and this will help them.
Now that you’ve got your account set up, what are you going to tweet? Continue reading How To Use Twitter Effectively
By The Squirrel, on July 24th, 2010%
When I tell people I have blogs where I write articles and stories, they often give me a quizzical or blank look. Many don’t know websites are often blogs, probably because they don’t understand there is really very little difference between the two. Occasionally they’re bold enough to ask, “What is a blog?”. I used to say ‘It’s a web page on the front end of my web site where I post articles or stories I write’. Still, the blank look would persist. Now I tell them it’s a dynamic web page with constantly updating content. . . . → Read More: How Your Readers Can Connect With You
By The Squirrel, on July 19th, 2010%
 Facebook login page. Now that you’ve got your Facebook Fan/Like page, what do you do with it? (If you missed our first post on the topic, check out Facebook Pages, Formerly Known As Fan Pages.
Your goals should be along the lines of gaining interactions, comments, and ‘likes’ on your page as well as driving traffic to your website or blog.
These few tips should help make for satisfied followers who stick around:
1. As much as you may love your new page, don’t suggest to all of your friends they add it. This is considered guerrilla marketing and is anti-social. Instead, suggest it to those who you feel would genuinely be interested in the product or service. Grow your followers through legitimate interest rather than random clicks. That way you’re more likely to get the customers you want – the ones who actually want to buy your product or service. Continue reading 5 Facebook Page Marketing Tips
By The Squirrel, on June 20th, 2010%
 Social Media Promotion These days everyone needs a website, and just about everyone over the age of twelve has one, or three. However inaccurate, it lends a certain level of authenticity and legitimacy to you or your company, which in turn provides a sense of comfort to your visitor and prospective client.
But having a website isn’t enough. Even if people happen to find it, you want them to keep coming back. You need to offer more than just good content, and some freebies. Instill the idea in your visitors mind they will get something good by regularly coming back to your site.
The trouble is people have short memories. Tell me, can you remember what you had for breakfast yesterday? Most likely it took you several minutes to remember. Probably because you have no emotion attached to that event. But what about an event for which you have attached emotion? You can probably remember every detail, down to the color of your socks, of major events. The trick is to get your visitors to attach an emotion, hopefully a positive one, to visiting your site. Continue reading Tips For Promoting With Social Media
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