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By The Squirrel, on July 24th, 2010%
When I tell people I have blogs where I write articles and stories, they often give me a quizzical or blank look. Many don’t know websites are often blogs, probably because they don’t understand there is really very little difference between the two. Occasionally they’re bold enough to ask, “What is a blog?”. I used to say ‘It’s a web page on the front end of my web site where I post articles or stories I write’. Still, the blank look would persist. Now I tell them it’s a dynamic web page with constantly updating content. . . . → Read More: How Your Readers Can Connect With You
By The Squirrel, on July 10th, 2010%
 Guy Kawasaki and crazed fan. Guy Kawasaki rocked the house!
He was congenial, funny, approachable, and whip smart. The man oozed charisma.
Guy Kawasaki is an entrepreneur, a venture capitalist, author of eight books, and a blogger. But first and foremost, he considers himself a marketer and referred to himself as an ‘Evangelist’, an evangelist for the product he represents at any given time.
Guy possesses that sixth sense about marketing and social media. We agreed with (and use many of) the approaches he outlined below. We also learned a few new things… some we had expressly decided not to do. We plan to incorporate these methods into our approach.
Guy on Marketing:
Guy: ‘You can’t represent crap because crap won’t sell. I was lucky and represented a great product.’ (He’s referring to his start at Apple, selling Macintosh.)
Interviewer: ‘What should entrepreneurs know to stay relevant?’ Continue reading UPDATE with Video Link! Guy Kawasaki Talks About Marketing and Entrepreneurship
By The Squirrel, on June 30th, 2010%
Happy Social Media Day!
According to Mashable June 30th is Social Media Day.
What, you didn’t know?!
Ok, I like to think I’m pretty connected to these things, but I didn’t know either. I mean, really when did this start? Yesterday?
I learned this from The Bloggess. She thinks Mashable might have made . . . → Read More: June 30th is Social Media Day
By The Squirrel, on June 20th, 2010%
 Social Media Promotion These days everyone needs a website, and just about everyone over the age of twelve has one, or three. However inaccurate, it lends a certain level of authenticity and legitimacy to you or your company, which in turn provides a sense of comfort to your visitor and prospective client.
But having a website isn’t enough. Even if people happen to find it, you want them to keep coming back. You need to offer more than just good content, and some freebies. Instill the idea in your visitors mind they will get something good by regularly coming back to your site.
The trouble is people have short memories. Tell me, can you remember what you had for breakfast yesterday? Most likely it took you several minutes to remember. Probably because you have no emotion attached to that event. But what about an event for which you have attached emotion? You can probably remember every detail, down to the color of your socks, of major events. The trick is to get your visitors to attach an emotion, hopefully a positive one, to visiting your site. Continue reading Tips For Promoting With Social Media
By The Squirrel, on June 14th, 2010%
  Do you know who's talking about you? Do you monitor your company’s presence on the web? Or your own? If someone wrote an article about you or your company, or mentioned your name how would you know?
I recently wrote an article about a crazy experience I and a friend had as kids. This was a woman I had lost touch with 30 years ago; I had no idea what had happened to her since. Within 6 hours she located the article and emailed me. The first thing I said was, “Got Google Alerts, huh?” We laughed.
Hopefully, you already have a Social Media Policy in place, one that includes steps for monitoring your presence on the web, as well as steps to deal with negative content. Continue reading Google Alerts Me – Monitoring Your Web Presence
By The Squirrel, on May 30th, 2010%
 Facebook Addicts - This Is For You (Us) The following is the result of a fabulous thread by fellow Facebook Addicts Todd E., Dan H., Aloha J., John M., and Julie M.
Step 1. We admitted we were powerless over the Facebook, and that our lives had disappeared into the abyss of a computer screen.
Step 2. We came to believe that a power greater than Google could restore it to sanity.
Step 3. Made a decision to turn our will and our lives over to the care of the electric company, AT&T, Comcast, Verizon, and Apple, and iTunes…
Step 4. Made a searching and fearless moral e-inventory.
Step 5. Admitted to everyone on FB the exact nature of our entire lives. Continue reading Facebook Addicts Anonymous 12 Steps
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