Tweet me!
A friend called with some Twitter questions, and concerns regarding the marketing skills of a company’s new Web Strategist. This prompted me to do a web-presence assessment of the fair-sized international corporation. During this assessment I noticed their new Web Strategist may not have the level of Twitter experience one would like, even expect, in a marketing professional. In fact, I was shocked by some of the mistakes made.
To help those of you without Web Strategists, or perhaps with Web Strategists whose qualifications may be suspect, below are some of the Twitter tips I offered to my friend, and the CEO.
We’ll start with the basics of getting a Twitter account, just in case you haven’t grabbed one yet. Obviously you want to choose a name that is either the name of your business, or what you do. For example, if you own a cake decorating company you have the option to use either your company name or something with the word “cake” in it. Choosing likely search terms can be useful for getting followers.
Setting up your Twitter Bio. Twitter bios are searchable by Google. Use all the text space they give you, and include all buzz phrases specific to your industry. Also include your company name if your Twitter handle [ex: @thebestcakedecorators (this is not a real handle, and has nothing to do with the company assessed)] doesn’t include it. People may want to find you by your company name and this will help them.
Now that you’ve got your account set up, what are you going to tweet? Continue reading How To Use Twitter Effectively
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